Craft beer isn’t just about what’s in the glass — it’s about the people behind it, and the fans in front of it. Over the years, New York State has grown into one of the most diverse, passionate beer communities anywhere in the country. And while every drinker is unique, chances are you’ll recognize yourself (or your best beer buddy) in at least one of these five types.
So grab a pint, take a sip, and see where you land…
1. The Hop Head
The Hop Head lives for that punchy, juicy IPA. The hazier the better. They know the difference between Citra and Galaxy hops, and they can probably explain what “dank” means in a beer context. Their fridge is a rotating lineup of limited can drops, and yes, they are constantly seeking new IPAs to try.
Try This: A fresh IPA mixed pack to satisfy your hoppy cravings.
2. The Sour Seeker
Tart, funky, and fruity is their jam. The Sour Seeker can’t resist a fruited sour that pours like a smoothie, or a barrel-aged mixed fermentation ale that smells like a farmhouse. They’re adventurous and love to surprise friends with a wild pour at the bottle share.
Try This: Our sour beer bundle — pucker up and enjoy!
3. The Lager Lover
Crisp, clean, and crushable — that’s the Lager Lover’s motto. They’re not chasing hype, they’re chasing refreshment. They know the joy of a perfectly brewed pilsner after mowing the lawn, or a smooth Vienna lager around the campfire. No fuss, no haze, just flawless execution.
Try This: Shop our refreshing lagers — because sometimes simple is best.
4. The Barrel-Aged Adventurer
Patience is a virtue, and this drinker knows it. The Barrel-Aged Adventurer collects stouts, barleywines, and saisons aged in oak, bourbon, or wine barrels. They’re probably cellaring bottles at home, waiting for the perfect occasion to pop one open.
Try This: Our exclusive reserve bottle bundle full of hard-to-find releases.
5. The Local Loyalist
This drinker’s motto: Drink where you live. They’re passionate about supporting small businesses, know the name of their neighborhood brewer, and never show up to a party without a hometown favorite. They believe NY beer stands up to anything in the country — and they’re right.
Try This: Our Beer of the Month Club where you'll get fresh, new NY craft beers delivered to your doorstep monthly.
So, Which One Are You?
Maybe you’re a Hop Head who dabbles in lagers, or a Sour Seeker with a secret stash of barrel-aged bottles. The beauty of New York craft beer is that there’s something for every type of drinker.
Explore our full list of beers and build your next pack today — whether you’re shopping for yourself or grabbing beers to share with your crew. Cheers!
