One of the most common questions we get from our brewery partners is:

"How do we best work with DNYC to maximize our eCommerce sales?"

Step One: Think of eCommerce as a SEPARATE SALES CHANNEL

Many breweries mistakenly lump eCommerce into their distribution category, which can cause it to get lost in the shuffle. Unlike retail outlets, online sales have unlimited potential—but they require focused attention. Treating eCommerce as a dedicated sales channel ensures that it gets the attention and strategy it deserves.

How to Work Better with DNYC:

📧 Email Campaigns

• Send a dedicated D2C email campaign at least once per month to let your customers know they can purchase your beer online.
• DNYC is already sending out emails promoting your brewery at no cost to you—take advantage of these materials!

📲 Social Media Strategy

• Adjust your social strategy to include a “Purchase Online” post once per week.
• Anytime you post about a beer available on DNYC, mention that customers can buy it online.
• Use Instagram’s “collaborator” feature to tag DNYC in posts, instantly doubling the audience.
  • Need help? Here’s how to add a collaborator.

📦 Subscription Program = Recurring Revenue

• With DNYC’s White-Labeled Subscription Program, you set the frequency and volume, and we handle customer management, sourcing and fulfillment—everything.
• This means automatic recurring revenue for your brewery without extra work on your end.

🖥️ Website Integration

• Use the professional product photography we provide (available in your shared Dropbox folder).
• Add “Buy Online” buttons to your website for a seamless shopping experience.
• Does your website link to your DNYC landing page?
  • Best practice: Place the link above the fold or in the main menu/header for visibility.
  • Breweries that do this see higher conversion rates than those that don’t.

🛠️ Point of Sale (POS) Materials

• Use Table Talkers, Business Cards, Posters, and other in-taproom signage to let customers know they can order online.
  • This does NOT take away from your taproom sales—it simply gives customers more ways to buy your beer when they’re not there.
• Bring business cards with a QR code to pouring events! How often do people ask, “Where can I buy your beer?” Now they’ll have an easy way to order.

🎟️ Events – Let's Work Together!

• DNYC is fully licensed and insured to handle direct-to-consumer sales at any on-site or off-site event.
• If there’s an event you think your brewery should be at, let us know—we’ll staff it!