Supplier Information

We get this question a lot: How do we best work with DNYC to maximize our sales opportunity? 

The first thing we tell our suppliers is to think of e-commerce as a SEPARATE SALES CHANNEL. If you lump ecommerce sales into your Distribution category, not only does it get lost in the shuffle but it doesn't give it the attention that it deserves. Online sales are unlimited, unlike a retail outlet, and we should be treating it differently. 

 The following are additional ways to work better with DNYC: 

  1. Email Campaigns 
    1. Brewery/Supplier sends out a specific D2C email campaign ideally once/month letting their customers that they can purchase online.
    2. DNYC is already sending out emails on your behalf telling ALL of our customers about you. These materials are FREE for you to use!
  2. Social Media 
    1. Brewery/Supplier adjusts their social campaign to include a "purchase online" post ideally once/week.
    2. Whenever there is a specific mention about a product that is available on the DNYC platform, mention that in each and every post.
    3. Adding each other as "collaborators" on individual posts will immediately double the intended audience.
      1. Info on how to do this here
  3. Subscription Program
    1. DNYC's White Labeled Subscription Program is automatic recurring revenue. The brewery figures out the frequency and volume and DNYC does the rest. Customer management, sourcing and fulfillment; everything so you don't have to.
  4. Website Assets & Modifications
    1. Use the assets provided to you buy DNYC contained with the  shared DropBox directory:
      1. DNYC has taken professional photographs of ALL of your products, they live on the DropBox directory shared with you
      2. Use the "Click Here" DNYC buttons provided for a nice visual look & feel on your site.

    2. Is there a link to the DNYC website from your website? Is it above the fold?

      Those brewery suppliers that link directly to their landing page on the DNYC platform outperform those that don't.

      The best place to put a link to your landing page would be in your main menu in your header.

  5. Point of Sale

    1. Point of Sale items include: Table Talkers, Business Cards, Posters anything that a customer will see when they come into your taproom.

      This will NOT take away your taproom customers but give them more options to consume your products where they are proving that omnichannel experience that the modern consumers expects.

      Another great idea is to have business cards at any pouring events that contain a QR code to your landing page. How many times are you asked, "where can I get your beer" at an event?

  6. Events
    1. DNYC is fully licensed and insured to do ANY sort of direct-to-consumer events, whether it be for on-site or off-site consumption, we can do that. Is there an event that you feel your brewery should be at? Let us know and we'll staff it!